TASK ONE:
Portrayal and representation of-
Race- A race is a group of people who share the same culture, history and language. They have certain characteristics that belong to them, such as skin colour. Including something about race in a script or piece of writing may affect a writer if it is something racist or unkind. For example, a scriptwriter must be careful if they cast a black person as a villain, since readers may be insulted and think they are discriminating that race.
Gender- Gender is the characteristics that differentiate masculinity and femininity. This includes behaviour, roles and expectations/activities in society. Writers shouldn’t include anything that could insult a gender in their work and should make sure they understand the difference between sex and gender.
Sexuality- Sexuality refers to somebody’s sexual preference. A writer could cause controversy when including sexuality in their scripts if they include anything that could insult somebody’s sexuality. They could say something bad about somebody’s sexual preference or just represent a sexuality in the wrong way and ruin a reputation.
Religion- Religion is a set of beliefs and worship to a god. There are different religious groups that believe in different things and worship other gods. Scriptwriters must make sure they represent religious beliefs appropriately and shouldn’t say anything that could damage their image, or turn the public against a certain religious group.
These factors are all very important things to consider when writing. If somebody’s gender, race, sexuality or religion is portrayed wrongly to offend the person, the writer can face action. For example, a writer can be sued for defamation, which is where a good reputation is damaged.
A recent example of defamation is where famous TV chat show host, Ellen DeGeneres made fun of real estate agent, Tit Pierce. She was given a lawsuit after making a joke about her name, referring to her as “Titty Pierce” in front of the live audience. According to an article by Zoe Shenton (2016) on the Mirror, Titi claimed she had “suffered stress, emotional distress, embarrassment, humiliation, anger, and other mental pain and suffering” after the remark. Ellen was sued by Tit for defamation, invasion of privacy and inflicting emotional stress on her. This example shows that something as simple as making fun of somebody’s name can get you in legal trouble. This means script writers must be careful when writing about somebody, as if they do something to ruin a good reputation they may be sued by the person.
Connotations- A connotation is something that is associated with something else. For example, a roses have connotations of love. In scriptwriting a writer can use signs in their work to represent something or someone.
Alternative Readings- Alternative reading is different from any common interpretation, meaning it is something that has a different perspective.
These things can be interpreted differently by different groups. For example, a teddy bear could have connotations with fun and children. A child may look at it and want to play, whereas for somebody else such as an older person, they may be reminded of their childhood in a good or bad way or to them it may even be seen as something just for kids. Culture and history can also affect the way something is interpreted. For example, to most people a firework has connotations with fun, celebration and a new beginning. Alternatively, for somebody who lived through a war this could remind them of the sounds of the war, representing the bad things that they lived through.
TASK TWO:
Objectivity- To be objective means to not be biased. A person who is objective is not influenced by another person’s opinions, meaning they will not be prejudice. This could affect a writer as they must not force their opinions on anybody. A writer should be objective and not biased, so should keep their opinions objective.
Fairness- To be fair means to not discriminate and treat something equally. A writer should treat people fairly, especially when including different groups such as gender or race in their work. An example of unfairness is the recent incident at the Oscars, when many people found it unfair that it was mainly white people who were nominated and receiving awards. This shows unfairness in the media industry and how powerful the public are when it comes to these issues. Everyone made it clear how much they disagreed with the choices made for the awards and it was shown on the news and social media.
Accuracy- Being accurate means doing something correctly. A writer should write accurately, especially if they are basing their work on something that actually happened. They should write realistically and accurately to make sure the story is being told truthfully, nothing is exaggerated and nobody’s reputation is being hurt.
Balance- When something is balanced it is equal and in terms of writing, unbiased. A writer’s work should be balanced to ensure they have a balanced and unbiased opinion, as readers do not like to have an opinion forced on them. When different sides of an opinion are given on the news, for example, both sides must be given an equal amount of time to get their point across. This makes sure the news aren’t seen as biased and giving more time to one side to change people’s opinions.
In recent news, with the UK referendum being soon, a lot of articles have been said to be biased, with different writers, journalists and politicians said to be biased towards either remaining in the EU or exiting the EU. There has even been an example of bias seen on social media, after Facebook was criticised for having a “in favour of leaving the EU ” status update. According to McGoogan (2016) in her article for The Telegraph, Facebook removed the option that automatically came up. Facebook, however, denied the claims that were made about it being biased towards leaving the EU, claiming that “users’ results were influenced by what their friends were sharing”. Since Facebook is one of the biggest social media platforms, the status update was seen as influencing a lot of people’s opinions. People who work in the media industry, script writers in for example, need to make sure everything that is shown to the public is balanced so they cannot face any criticism.
References:
McGoogan, C. (2016). Facebook removes pro-Brexit status update after being accused of bias. [online] The Telegraph. Available at: http://www.telegraph.co.uk/technology/2016/06/15/facebook-removes-pro-brexit-status-update-after-being-accused-of/ [Accessed 15 Jun. 2016].
Shenton, Z. (2016). Ellen DeGeneres chat show boob joke leads to defamation lawsuit. [online] mirror. Available at: http://www.mirror.co.uk/3am/celebrity-news/ellen-degeneres-chat-show-boob-8137474 [Accessed 15 Jun. 2016].